Contact INSEAD Alumni Association, TriState for event and ticket information.
Wednesday, November 11, 2009 from 6:00 PM - 8:00 PM (PT)
INSEAD TriState Alumni Association
In partnership with AAGEF (Association des Amis des Grandes Ecoles de France), NY Business School Association, Wharton Alumni Association
Is pleased to invite you to a cocktail and conference with
Professor J.C. LARRECHE
Alfred H. Heineken Chair of Marketing at INSEAD and author of “The Momentum Effect: How to ignite exceptional growth”
Can customer-focused leadership drive top financial performance ?
Lessons from the Momentum Masters:
Sam Walton, Daniel Vasella, Richard Branson and others
Date:
Wednesday November 11th, 2009
Reception
6:00 - 8:00 PM
Conference
7:00 - 8:00 PM
Location:
Penn Club
30 W44th Street
(between 5th & 6th Avenue)
New York, NY 10036
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J.C. LARRECHE Author of “The Momentum Effect: How to ignite exceptional growth”
J.C. Larreche is Professor at INSEAD, where he holds the Alfred H. Heineken Chair. |
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It was as a student at Stanford that he was first nicknamed “J.C.” by his friends. It was also there, in the midst of Silicon Valley, that he developed an interest in the way some firms achieve exceptional growth while others don’t. Since then, his research, teaching, and consulting activities have focused on the discovery of systematic and practical ways to help businesses achieve quality growth that is not only exceptional but also sustainable.
J.C. has always combined his academic life with a business career, and is particularly sensitive to the practical day-to-day realities, which executives have to deal with. He is a renowned consultant with leading global corporations, most of them listed in the global Fortune 500. Aged just 35, J.C. was appointed a non-executive director of the multinational firm that became Reckitt-Benckiser, and he kept that position for an exceptionally long tenure of 18 years. He is the Founding Chairman of StratX a strategic development consultancy with offices in Boston, Paris and Tokyo.
His academic work concentrates on fostering the fundamental capabilities that impact a firm’s ability to deliver growth and especially marketing excellence, customer focus, and innovation. J.C. is the author and co-author of many books and articles and he was included - along with Philip Kotler, John Quelch, Al Ries, Jack Trout and others - in Conversation with Marketing Masters published in 2007. J.C. is also renowned as the author of Markstrat, the leading strategic marketing simulation used by more than one million executives worldwide. He has won many awards, including Marketing Educator of the Year and BusinessWeek’s European Case of the Year award. J.C. is also a respected executive educator whose programs are among the most highly rated in INSEAD’s excellent portfolio.
The Momentum Effect: How to ignite exceptional growth
Published by Wharton School Publishing in 2008 and ranked #4 among business books on Amazon.
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“The Momentum Effect shows you how to build momentum and leave your competitors trailing in your wake.”
Sir Richard Branson, Founder and CEO of the Virgin Group
“This book has immense insight, the world would be a better place if all CEOs put this into practice. Constant customer-driven innovation always creates more value for shareholders, for customer and for society. Larreche not only proves it, but also shows how it generates its own inevitable momentum. He has codified the holy-grail of self-sustaining growth.”
Alan Hughes, CEO at First Direct Bank 1999-2004
“At least a pragmatic perspective on how CEOs can place the customer at the center of their firm’s strategy with the objective of delivering sustainable profitable growth. The Momentum Effect clearly shows that exceptional organic growth is based on the mobilization of brains to obtain more for less, more value to the customer at a lower cost, more value to the firm for less spending.”
Pierre Bellon, Founder and Chairman, Sodexo
“J.C. Larreche’s book, The Momentum Effect, is a must-read. It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the market place. The Momentum Effect outlines just how to achieve this. The results are illuminating.”
W. Chan Chim & Rene Mauborge, authors of Blue Ocean Strategy
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